Background & Need
This long-established, traditional firm of chartered surveyors was moving from rather tired West End premises to modern, purpose-designed, fashionable offices in Soho. There were four (female) members of the reception team all varying in age, size colour and shape. The company recognised that resorting to austere black suits would not enhance any of the individuals concerned, nor be in keeping with how the company wished to be perceived, both internally and externally.

Solution
A day’s training was proposed for the whole team addressing the importance of image as a communication tool in their role as first ambassadors for the company. This was followed by our individual training programme enabling each delegate to maximise their personal impact and potential. The consultant then spent a day shopping with the team and found for each individual complimentary outfits (two jackets, three skirts or trousers and five tops) in colours, shapes and styles appropriate to each of them.

Result
The company has a look of uniformity with all members of the team dressed to the same standard in a co-ordinated theme in clothes they have been able to help chose themselves. The shopping process is repeated with the team twice a year.