Background & Need
This well-known high street chain store was introducing a complete new range of designer women’s wear and wanted to ensure maximum success for the project by adding ‘something extra’. That added value was to be achieved by training the staff working in these sections of the store to be able to give knowledgeable advice not only on the range itself, but also on which items would be suitable to individual customers.

Solution
Public i proposed a series of local and regional training workshops of a day each in duration for up to twelve delegates. The training objectives were to enable staff to sell the right clothes in the right shapes, colours and styles to the right people. To aid and complement this process, the staff also received training in how to achieve credibility for themselves in their own look.

Result
The staff greatly enjoyed the training and were able to demonstrate their new skills immediately with their own wardrobe and personal impact. The added value offered by the store in this new range was included in the store’s public relations material and featured in various newspaper and magazine articles.

The training was subsequently adapted and introduced for staff at the same store prior to the introduction to their new make-up range.